Finding the best ways to keep money coming into power the machine that is my business is hard. That’s why I preach the gospel of being good at a few things vs. being okay at many. I tell my clients to look for their niche.
That one area where they know they can shine and provide value to their consumer. This will allow them to speak clearly about what service or product they provide. Making it easier for clients to understand how that product or service benefits their company and why they should hire you to do that thing you do!
TRUTH! It’s only been recent that I’ve started taking my own advice. I guess I had to see it work for others before I could see it working for me.